The First Welsh ‘Pint’
Cwrw Llŷn have recently secured the right to produce pint glasses for their brewery – with the mark PEINT (as opposed to PINT) on them as a sign of a public measure. It was a two year long battle against the British Trading Standards Office and the National Measure Office in London because of the lack of devolution in this particular field, thus the officials argued that it was exempt as a result of the Welsh Language Act 2011.
A solid ‘No’ was the first result of the application process to use the Welsh Language on pint glasses. The English Offices’ reason for denying was that European Legislation required the English to be used when denoting measure. The Brewery contacted the Welsh Commissioner and after thorough legal research it was concluded that the requirement of the use of English was not enforced by Europe but by a Law written in London. A fair status for the Welsh Language was appealed for but the officers claimed that current Welsh Language laws did not permit an ‘English’ word to be undermined by a Welsh word. It appeared that the ‘PEINT’ was a threat the ‘PINT’!
Cwrw Llŷn tried to argue that using the Welsh Language is a part of Welsh products’ ‘branding’ and that it enriches their appeal, London’s laws were undermining trading in Wales. As a result to this statement, in February 2013 the Offices changed the nature of their debate/resistance – according to them, using PEINT would mislead individuals that did not understand Welsh.
How many pints would a member of the public need to consume before they were too tipsy to understand that they were drinking pints? No comment.
London used arguments such as heritage and history to defend the pint from being replaced by the continental liter. Is it not possible that Cwrw Llŷn’s attempt/application to use the Welsh Language was an extension of the same argument? In the end, by reminding Britocrats that 2014 is the year that Scotland vote for independence and that it would look commendable if they were seen supporting a culture other than the English, the Brewery was granted the right to use the Welsh PEINT without the use of English, only to add a Welsh and international abbreviation ‘pt’ underneath.